This is Invisible Children’s video about Joseph Kony and his murderous, child-soldier-fielding militant group, the Lord’s Resistance Army. It’s filled with bleak details about human rights abuses in places that Americans don’t often think about. And, as of today, it’s been viewed on YouTube nearly 80 million times:
One of these YouTube viewings was my own. (If you still haven’t seen Kony 2012 and don’t want to, here’s a nice concise description of the whole affair from the Guardian.) Watching the video, I was struck less by its message (i.e., in the internet age, we can save the world through our awareness alone, and let’s prove it by suddenly caring en masse about the LRA) than by the extent to which the whole 30 minutes felt like one big vanity project. More than just about anyone else — perhaps more than Kony himself — the film centers on one unknown-to-me-before-Sunday narrator/director/principal screen presence, Jason Russell. The photogenic Russell spends an enormous amount of time in front of the camera, and he’s very clearly the hero of his own sleek production. That much is clear from the moment, about 7 minutes into the video, when Russell promises to get the bad guy in an emotional conversation with Jacob, a young boy from Northern Uganda who lost his brother to one of Kony’s attacks. The exchange is a striking illustration of the self-gratifying over-promising that people trained to do human rights fieldwork are told over and over again not to do:
Russell: Jacob, it’s okay.
Russell, narrating: Everything in my heart told me to do something. And so I made him a promise.
Russell, again to Jacob: We are also going to do everything that we can to stop them.
Do you hear my words?
Do you know what I mean?
We are, we’re going to stop them. We’re going to stop them.
How to stop them? Share the video, buy some Kony 2012-branded products, and support the good guys (above all, Invisible Children and the Ugandan military) in their efforts to take down the bad.
There are a lot of intelligent ways to frame this video: as a manifestation of a new sort of internet-based activism that has the potential to transform human rights work, as a savvy internet-age marketing tool, as an unacceptable oversimplification of a damningly complex geopolitical situation, as a rebirth of the “white man’s burden” trope in sleek 21st-century guise. (And there is, it must be noted, an eerie resonance in Kipling’s reference to “…new-caught, sullen peoples / Half-devil and half-child.”) Each of these perspectives has been bouncing around the internet this past week, and I suspect that there isn’t much latent demand for me to weigh in on them. But there is one angle that, owing to my interest in transitional justice, I do want to reflect on for a moment: the impact on the halting but critical process of recovery and reconciliation currently underway in Northern Uganda.
Although Kony 2012 tells the black-and-white story of an evil man’s quest to do terrible things to innocent Ugandans, the Lord’s Resistance Army did not in fact arise in the vacuum of a sick man’s mind. It took shape in the late 1980s, part of an ongoing violent struggle between the Acholi-dominated north of the country and the central government, led from 1986 by Yoweri Museveni, who remains in power today. All sides in this conflict (including the Ugandan military) committed horrible abuses, although Kony’s LRA soon earned a reputation as the worst of the worst, and their pillaging of local villages soon lost the group whatever Acholi support it had once had. Yet even as Museveni consolidated his power and the militant group lost any semblance of a political agenda, the LRA continued its attacks in northern Uganda, funded by Sudan in retaliation for Ugandan patronage of the Sudanese People’s Liberation Army in its campaign against Khartoum.
Since a 2006 cease-fire, though, the security situation in Northern Uganda has improved markedly. The International Criminal Court put Kony at the top of its most-wanted list, and the Ugandan military is now in pursuit, aided by a contingent of US military advisors dispatched by President Obama last year. Although Russell’s video implies that Kony is still active in Uganda, in fact new geopolitical realities have pushed him (and his much-reduced band of followers/child conscripts) into less-stable parts of the nearby Central African Republic, Democratic Republic of the Congo, and South Sudan.
Although Kony remains a threat to the region, he is no longer anywhere near the top of the agenda in the video’s area of focus, Northern Uganda, where aid for mutilated and orphaned victims, poverty reduction, disease eradication, and reconciliation are vastly more pressing concerns. Given that several groups are currently working to promote recovery in the wake of horrendous multi-lateral conflict, one wonders how blanketing the world with a no-shades-of-grey video that makes the fighting seem current and the bloodstained Ugandan army an uncomplicated force for good could possibly have a positive impact on transitional justice efforts in the region. Surely the money that Invisible Children is charging for its $30 bracelet-and-poster-filled “Action Kits” could be better spent responding to the actual needs of victims — especially because Invisible Children’s publicity campaign might push Kony deeper into the brush and thus make him more difficult to capture. Perhaps that’s why Ugandan journalist Angelo Izama called the video “misleading” in his sharp takedown, and why residents of the Northern Ugandan town of Lira responded to a local screening with rocks and harsh words:
At the risk of sounding like a curmudgeon, I should clarify — I think it’s wonderful that Western teenagers are responding so favorably to a YouTube video that doesn’t involve singing dogs or baby pandas. And vanity aside, it seems hard to doubt that Invisible Children’s staff and supporters have their hearts in the right place. But Kony 2012 is obviously a campaign that does not take its cues from those it’s aiming to help, one which in its oversimplification-bordering-on-distortion may even set Northern Uganda back. I hope the world’s next humanitarian viral sensation can raise the bar just a little bit.